Piero Massaro Eyewear: Italian Couture Eyewear as Wearable Jewellery
Piero Massaro is an Italian eyewear brand whose story begins in Sicily, continues through the Milanese fashion world, and finally lands in Veneto, where the designer founded his company Italiana Design in Mirano, near Venice, in 2003. His passion for fashion grew into an obsession for the perfect frame – a quest he continues to this day, driven by his love for exceptional materials and techniques.


For each frame, Massaro selects the most refined materials and designs original technical solutions: high-quality cellulose acetate, unique bayonet fittings on the temples (aste a baionetta), and screws cut horizontally – a nod to the finest watchmaking artistry. The hinges, crafted from high-grade steel and finished through multiple processing steps, also contribute to the unmistakable character of each model. Every piece, from the initial sketch to delivery to the client, is meticulously supervised, partly by Massaro himself and partly by his team and trusted partners.

Piero Massaro is among the world's elite in the eyewear industry: the brand received multiple nominations for the prestigious Silmo d'Or in Paris and won it in 2012 (prescription eyewear category), in 2018 (sunglasses category), and in 2021 for the cylindrical hinge of its sub-label '18' (technological innovation category). In 2014, the PM415 model won the special jury prize at the Silmo d'Or, and in 2019, the Numerica series won the Japan Eyewear Award in the Women's category at the IOFT fair in Tokyo.

Piero Massaro frames are wearable jewellery: an endless interplay of colour, light, and contrast, where proportion and texture are as important as the fit. Each model is released in a limited, numbered edition of one hundred pieces per colour – a subtle tribute to the face that wears the frame. For those who appreciate colour, craftsmanship, and a frame that stands out without compromising on elegance, Piero Massaro is a distinctly Italian choice within luxury eyewear.
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